BEAUTYBAY COLOUR THEORY EVOLVE PALETTE REVIEW
BeautyBay, the online makeup retailer, have always given us access to the biggest brands here in the UK. Excitingly, they’ve recently launched their own brand of makeup! They’re experts in all things beauty and know what people want to buy, so it wasn’t a surprising move, and I’m looking forward to what they’ll bring to the industry.
Their first launch was Colour Theory – three eyeshadow palettes called Origin, Evolve and Identity with three different themes – aimed at both beginners and old hands alike. They retail for £25 each, which is an excellent price point when you consider the amount of shades (and that each pan contains 1.4g of product). They feel a lot more luxe than £25, and also come with beautiful packaging, including a discount code for future BeautyBay products and even a sheet of stickers.
I got the Evolve palette, which isn’t as basic as Origin and not as bright as Identity. The palette has more cool tones than the other two palettes, but does have warmth to it as well. I love the rosier pinks and browns, as that seems to be what suits my eyes, but the shades that caught my attention most of all was the green, blue and duochrome shade in the lower right section of the palette. Although not ‘everyday’ shades, I like interesting and unique palettes so I was excited to see how they performed. The ratio of mattes to shimmers is perfect for me – I don’t like using too many shimmers so more mattes is my ideal!
The most notable part of the Colour Theory palettes is that they’re laid out in rows and columns. Each column (there’s seven of them) is a ‘look’, so you don’t have to worry about choosing colours that go together if you’re not experienced. Each row has a name – Base, Transition, Crease, Liner, Pop and Highlight – to let you know how you can use them. Personally, I would have named the Liner row ‘Outer Corner’ instead, as most people use a deeper colour in the outer corner rather than using an eyeshadow as a liner, and I also would have called Pop ‘Lid’, as it is a better descriptor of where to use the shade.
Obviously, everyone’s skintone is different so what may be a base to me would be a highlight to someone else, or what would be a base for someone else would be a transition shade for me. There’s enough shades in the palette that it isn’t an issue; everyone should be able to find a highlight, base and transition shade for their skintone. However, if you are a beginner it may be worth bearing in mind that you might have to dip into a different column for the right shades. Let’s dip into some swatches!
I’ve swatched the palette in columns so you can see how the shades work with each other. As you can probably tell, the shades all swatched beautifully. I was so impressed by how soft and pigmented they were with just one swipe. The shimmers were actually metallic rather than standard shimmers and weren’t chunky or chalky at all. I’m so happy! Good swatches obviously don’t mean they work well on the eyes, but in this case – they definitely do.
For this eye look I used the shades in column seven! I wanted to follow a column to show you how the shades chosen for you work together. I’m obsessed with the duochrome shade, which is like a lilac/teal shift. Everything was so easily blended and pigmented; they were creamy and buttery smooth. Even the green, which is usually a difficult shade to create, was stunning. It’s official. I’m in love with this palette.