Lighthearted Beauty and Lifestyle... Honestly.

HOW I PROMOTE MY BLOG

HOW I PROMOTE MY BLOG

Blog promo and getting traffic to your posts is somewhat of an art form. I’m not an expert (especially with SEO) but I do some promotion that works pretty well. I thought I’d share my ‘behind the scenes’ blog promotion tactics!


  • I set up wordpress so my posts publish automatically to my Twitter and LinkedIn. You can even customise the message so I make sure to include a caption that encourages people to read (without being clickbaity) and uses relevant hashtags. I also post on Instagram and my blog link is in my bio. All of my social media handles are Hollife so there’s cohesion!
  • I have a Facebook ‘like’ page so I post each blog post and youtube video on there and encourage engagement by asking questions. I try and post other things too so it’s not just promo but I have been a bit lax with that lately!
  • I share each blog post to a few facebook groups if it’s appropriate. I am active in a few makeup groups so I share my beauty posts in there with a description and a reason to post, not just a link-dump. I also post in a few blog-specific groups.
  • I look at threads, tweets, comments (etc) on various social media and if I answer a question in a post or a blog post is relevant to the topic, I link it there as a reply once I’ve asked permission. I never spam, I only post relevant things.
  • I comment on most of what I read. I don’t include a blog link in my comments, but even just a normal comment like ‘I love how you did your eyeliner!’ might encourage someone to click on my blog and creates backlinks. It’s good to build up a community and I’m always genuine in my comments.
  • I ‘pin’ everything I do. You may have noticed little pinterest-esque graphics at the beginning of each post. This is so I can pin it easily! Pinterest is great for getting traffic, so make sure to do some research and consider adding it to your blog promo tasks.
  • I make sure my SEO is working for me. I use the plug-in called Yoast which gives me tips, but apart from that I make sure there are plenty of searchable keywords in my images and text and make everything as readable as possible.
  • I have my blog linked on all of my social media bios and descriptions!

Those were all the ways I promote my blog and blog posts. How do you share yours? Let me know in the comments!



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