Makeup application jargon can sometimes sound so technical that you end up confused whether it’s an actual makeup term or something that’s been made up to just sound intriguing. This Makeup Basics series focuses on defining these terms in the simplest of ways!
Baking. Something your Nan does with flour, right? Well, in the context of makeup, it’s not far off. Baking is the act of placing setting powder on the face in order to set, clean up and highlight. Powder is pressed on with a damp sponge or brush (after base makeup is applied) in excessive amounts, left to ‘bake’ for 5-10 minutes then brushed off, leaving the skin looking flawless and creaseless.
Loose transparent powders or banana powders (yellow-toned powders for olive skintones) are used for baking, or pressed powder can be used if the top layer is scraped off and utilised. As these powders can be drying, make sure to hydrate by using eye cream before you apply makeup. Apply the baking powder to where you conceal – forehead, under the eyes, chin, – and also if you want to tidy up contour lines. You could also do a line under where you want your eyeshadow to end for a clean finish.
If you have very dry skin it is probably best to avoid baking, as the powder tends to accentuate dryness. Instead, use a hydrating concealer and a light brush of normal pressed powder to set. There are plenty of options from the drugstore and high-end brands for powders so it can be done by anyone on any budget.
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