DID TOOFACED DUPE MAKEUP REVOLUTION?
We all know that the Revolution Beauty crew have duped a lot of brands, especially Too Faced (check out the Chocolate Bar range and the Blushing Hearts by I♥Revolution). So imagine my surprise when I saw some very familiar packaging appearing on TrendMood…
The golden drips aren’t something that TooFaced have incorporated into any of their palettes before, which is what led me to believe that this was done on purpose to ‘get back at’ Revolution. Below is the I Heart Revolution Golden Bar palette which was released at the beginning of 2017. The colours inside the palette are mostly completely different, but you can’t deny that the outside packaging is similar. I Heart Revolution Chocolate Bar range is the same across all the palettes in terms of packaging.
I love how petty it is (if they did deliberately copy the packaging) and although I don’t buy from TooFaced myself, I do applaud them for retaliating in a non-lawsuit way to the dupes. Of course my loyalties lie with Revolution, but I do love a bit of tongue-in-cheek pettiness.
What do you think? Is it a coincidence, or are TooFaced doing it on purpose? Let me know! My video about the new palette is up on YouTube already (I don’t hang around) so make sure to have a look and subscribe if you like my content!